burnout magazine

role.
creative director.graphic designer
type of project.
branding. print design
timeline.
2023
client.
lancaster university
about the project.
In 2020 Lancaster University opened a new Architecture school. As a member of the first cohort of this new school, I decided, along with a colleague, to found an Architecture magazine of Lancaster’s very own. The brief was self appointed, however the magazine had to appeal to the school’s student body. Moreover, we were working within the established framework of Architecture school magazines, and therefore there were elements to be expected, as well as novel elements which we could introduce. You can read the magazine here.
The branding of burnout
As a team, we decided on the name ‘Burnout’ for our school’s magazine. This was to bring attention to an issue which is commonly associated with Architectural education and practice, which is of a culture of overworking in the pursuit of creative excellence. Through the logotype and masthead, featuring industrial condensed lettering we aimed to give the magazine a sense of authority, that would go beyond being considered merely student work. The looping orange waves evoke flames and ember, giving the whole project a rebellious edge.
The cover
Graphically, the magazine is perhaps most notable for its use of 3D illustration; and seamlessly blending this with traditional 2D magazine layouts. This is reflected in the front cover, which is an illustration I drew and animated in Blender, and reflecting Lancaster University’s Architecture department’s unique character illustration style. The scene itself is of Lancaster University, with a number of background buildings being direct models of the existing university buildings.
3d renderings. cinema 4d+redshift

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